There is a great deal of justifiable anger being expressed at both the DNC’s and MoveOn.org’s television ads attacking John McCain. You can read some terrific articles posted in the past few days at Hot Air, Flopping Aces and GOP.com. William Teach of McCain Blogs has a particularly good piece on how FactCheck.org thoroughly deconstructs the DNC ad as distorted and misleading.
What does have me confused are the expressions of surprise. I mean, what did we expect? One unfortunate truth about negative ads is they tend to work and as the Chicago Tribune reports this anti-McCain ad appears to be no different.
Any political media strategist will tell you that you have to run an ad with a positive message seven to ten times more often than a negative one to have the same impact. So, if you are DNC Chairman Howard Dean or one of his puppet masters over at MoveOn.org what would you do?
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